Project Summary
Apple Brain is an innovative digital solution designed to address the pressing challenges related to mindless eating, emotional eating, and the need for a holistic approach to tracking and improving eating habits. The app aims to promote mindful eating practices, encouraging users to make healthier, more conscious food choices, and fostering a balanced relationship with food.
Task: Research and design for a robust, full-featured app within an 80-hour time constraint.
Role:
UX/UI Designer
Duration:
8 weeks
Tools:
Figma
Deliverables:
Competitive analysis, User interviews, Personas, Wireframes,
Flow diagrams, Prototype, Usability study, High-fidelity
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Problem
In today's fast-paced and convenience-driven society, individuals often struggle to maintain a mindful and healthy approach to their eating habits. The challenges and gaps include:
Solution
To address these issues, a mindful eating food tracking app could be the answer. This app should offer a user-friendly interface that empowers individuals to track their food intake with an emphasis on mindfulness, emotional awareness, and holistic nutrition. It should provide resources and guidance on mindful eating practices, and employ behavior change strategies to help users foster and maintain a healthy and mindful relationship with food.